{"id":53663,"date":"2025-01-23T18:21:20","date_gmt":"2025-01-23T18:21:20","guid":{"rendered":"https:\/\/www.kaleuda.it\/academy\/?page_id=53663"},"modified":"2025-01-24T00:03:41","modified_gmt":"2025-01-24T00:03:41","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.kaleuda.it\/academy\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"53663\" class=\"elementor elementor-53663\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39b588bd e-flex e-con-boxed e-con e-parent\" data-id=\"39b588bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5603fb90 elementor-widget elementor-widget-text-editor\" data-id=\"5603fb90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-archives-list wp-block-archives\">\t<li><a href='https:\/\/www.kaleuda.it\/academy\/2025\/07\/'>Luglio 2025<\/a><\/li>\n\t<li><a href='https:\/\/www.kaleuda.it\/academy\/2025\/05\/'>Maggio 2025<\/a><\/li>\n\t<li><a href='https:\/\/www.kaleuda.it\/academy\/2025\/01\/'>Gennaio 2025<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4b4181 e-flex e-con-boxed e-con e-parent\" data-id=\"f4b4181\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e17a3de e-con-full e-flex e-con e-child\" data-id=\"e17a3de\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e774e9d elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"e774e9d\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-53890 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/07\/22\/la-storia-da-0-like-e-500e-di-guadagno-il-marketing-che-funziona-davvero\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"83\" src=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/07\/500-euro-evidenza-300x83.png\" class=\"attachment-medium size-medium wp-image-53908\" alt=\"storia da 500 euro\" srcset=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/07\/500-euro-evidenza-300x83.png 300w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/07\/500-euro-evidenza-768x212.png 768w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/07\/500-euro-evidenza.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.kaleuda.it\/academy\/2025\/07\/22\/la-storia-da-0-like-e-500e-di-guadagno-il-marketing-che-funziona-davvero\/\" >\n\t\t\t\tLa storia da 0 like e 500\u20ac di guadagno: il marketing che funziona davvero\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Nel mondo del benessere e della bellezza, il successo non si misura con like e follower, ma con clienti veri e incassi reali. Molte persone non interagiscono pubblicamente per vergogna, ma questo non significa che i contenuti non funzionino. Un esempio concreto? Una sola storia su Facebook ha generato per una cliente estetista ben 500\u20ac di entrate:<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/07\/22\/la-storia-da-0-like-e-500e-di-guadagno-il-marketing-che-funziona-davvero\/\" aria-label=\"Leggi tutto La storia da 0 like e 500\u20ac di guadagno: il marketing che funziona davvero\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-53868 post type-post status-publish format-standard has-post-thumbnail hentry category-personal-branding tag-autorevolezza-online tag-errori-liberi-professionisti tag-marketing-strategico tag-ottenere-piu-pazienti tag-ottenre-piu-clienti tag-personal-branding tag-presenza-digitale tag-visibilita-online\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/27\/4-errori-che-ti-rendono-invisibile-online-e-come-risolverli\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/invisibile-2-1-300x90.png\" class=\"attachment-medium size-medium wp-image-53870\" alt=\"4 errori che bloccano la visibilit\u00e0 online\" srcset=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/invisibile-2-1-300x90.png 300w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/invisibile-2-1-1024x306.png 1024w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/invisibile-2-1-768x229.png 768w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/invisibile-2-1-1536x458.png 1536w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/invisibile-2-1.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/27\/4-errori-che-ti-rendono-invisibile-online-e-come-risolverli\/\" >\n\t\t\t\t4 errori che ti rendono invisibile online (e come risolverli)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Se sei un professionista del benessere e ti sembra che online nessuno ti noti davvero, questo articolo \u00e8 per te. Scopri i 4 errori pi\u00f9 comuni che sabotano la tua visibilit\u00e0 online (anche se sei bravissimo) \u2014 e cosa fare per iniziare a farti scegliere.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/27\/4-errori-che-ti-rendono-invisibile-online-e-come-risolverli\/\" aria-label=\"Leggi tutto 4 errori che ti rendono invisibile online (e come risolverli)\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-53854 post type-post status-publish format-standard has-post-thumbnail hentry category-personal-branding\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/17\/perche-il-passaparola-non-basta-piu-per-trovare-clienti-se-sei-un-professionista-del-benessere\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/copertina-teschi-300x169.png\" class=\"attachment-medium size-medium wp-image-53857\" alt=\"il passaparola non basta pi\u00f9\" srcset=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/copertina-teschi-300x169.png 300w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/copertina-teschi-1024x576.png 1024w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/copertina-teschi-768x432.png 768w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/copertina-teschi-1536x864.png 1536w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/copertina-teschi.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/17\/perche-il-passaparola-non-basta-piu-per-trovare-clienti-se-sei-un-professionista-del-benessere\/\" >\n\t\t\t\tPerch\u00e9 il passaparola non basta pi\u00f9 per trovare clienti se sei un professionista del benessere\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Molti professionisti del benessere si affidano ancora al passaparola per trovare nuovi clienti. Ma oggi non basta pi\u00f9. In questo articolo scoprirai perch\u00e9 il passaparola ha dei limiti e cosa puoi fare, concretamente, per costruire una presenza solida, visibile e riconoscibile anche online.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/17\/perche-il-passaparola-non-basta-piu-per-trovare-clienti-se-sei-un-professionista-del-benessere\/\" aria-label=\"Leggi tutto Perch\u00e9 il passaparola non basta pi\u00f9 per trovare clienti se sei un professionista del benessere\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-53829 post type-post status-publish format-standard has-post-thumbnail hentry category-personal-branding\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/09\/the-couple-floppa-su-mediaset\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"120\" src=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/evidenza-the-couple-300x120.png\" class=\"attachment-medium size-medium wp-image-53842\" alt=\"fallisce il programma di ilary blasi\" srcset=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/evidenza-the-couple-300x120.png 300w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/evidenza-the-couple-1024x409.png 1024w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/evidenza-the-couple-768x306.png 768w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/evidenza-the-couple-1536x613.png 1536w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/evidenza-the-couple.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/09\/the-couple-floppa-su-mediaset\/\" >\n\t\t\t\t\u201cThe Couple\u201d floppa su Mediaset\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Un reality \u00e8 appena stato cancellato da Mediaset.<br \/>\nEppure pu\u00f2 insegnarti pi\u00f9 marketing di tanti corsi.<br \/>\nAnche se sei un libero professionista<br \/>\nSembra assurdo?<br \/>\nLeggi cosa \u00e8 successo al programma condotto da Ilary Blasi\u2026e che lezione di marketing c&#8217;\u00e8 dietro!<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/09\/the-couple-floppa-su-mediaset\/\" aria-label=\"Leggi tutto \u201cThe Couple\u201d floppa su Mediaset\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-53810 post type-post status-publish format-standard has-post-thumbnail hentry category-personal-branding\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/07\/io-non-mi-vendo-sui-social\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/io-non-mi-vendo-sui-social-1200-x-400-px-300x100.png\" class=\"attachment-medium size-medium wp-image-53822\" alt=\"IO NON MI VENDO SUI SOCIAL\" srcset=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/io-non-mi-vendo-sui-social-1200-x-400-px-300x100.png 300w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/io-non-mi-vendo-sui-social-1200-x-400-px-1024x341.png 1024w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/io-non-mi-vendo-sui-social-1200-x-400-px-768x256.png 768w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/05\/io-non-mi-vendo-sui-social-1200-x-400-px.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/07\/io-non-mi-vendo-sui-social\/\" >\n\t\t\t\t&#8220;Io non mi vendo sui social!&#8221;\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Molti professionisti del benessere e della bellezza evitano i social pensando che basti il passaparola e la bravura. Ma oggi, senza una comunicazione strategica e consapevole, anche il migliore rischia di restare invisibile. In questo articolo spieghiamo perch\u00e9 il personal branding non \u00e8 vanit\u00e0, ma una necessit\u00e0, e come farlo in modo etico, professionale e coerente con la propria identit\u00e0.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/05\/07\/io-non-mi-vendo-sui-social\/\" aria-label=\"Leggi tutto &#8220;Io non mi vendo sui social!&#8221;\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-53712 post type-post status-publish format-standard has-post-thumbnail hentry category-personal-branding\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/01\/31\/perche-i-clienti-non-ti-scelgono\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/01\/posizionamento-300x169.jpg\" class=\"attachment-medium size-medium wp-image-53714\" alt=\"posizionamento\" srcset=\"https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/01\/posizionamento-300x169.jpg 300w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/01\/posizionamento-1024x576.jpg 1024w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/01\/posizionamento-768x432.jpg 768w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/01\/posizionamento-1536x864.jpg 1536w, https:\/\/www.kaleuda.it\/academy\/wp-content\/uploads\/2025\/01\/posizionamento.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.kaleuda.it\/academy\/2025\/01\/31\/perche-i-clienti-non-ti-scelgono\/\" >\n\t\t\t\tPerch\u00e9 i clienti non ti scelgono?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Se non hai un posizionamento chiaro, sei invisibile.<\/p>\n<p>Essere un bravo professionista non basta pi\u00f9. Se il tuo nome non \u00e8 il primo che viene in mente quando un potenziale cliente pensa a un problema specifico, allora sceglier\u00e0 qualcun altro.<\/p>\n<p>Vuoi capire come funziona il posizionamento per i liberi professionisti e perch\u00e9 pu\u00f2 farti passare da sconosciuto a riferimento nel tuo settore? Leggi l\u2019articolo <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.kaleuda.it\/academy\/2025\/01\/31\/perche-i-clienti-non-ti-scelgono\/\" aria-label=\"Leggi tutto Perch\u00e9 i clienti non ti scelgono?\" tabindex=\"-1\" >\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5471328 e-con-full e-flex e-con e-child\" data-id=\"5471328\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53663","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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